Innovation writing & narrative strategy
Led by former Forbes reporter and foreign correspondent Chris Noon, we explain what the world’s biggest companies are inventing, whether it’s new technology, new engineering, new science or new ways of working.
What Claritas Editorial does
Four ways we turn R&D, engineering and emerging technology into work that persuades technical and non-technical readers alike.
We find the story inside the technology: why it’s better than before, how it works, who it helps. We’ll make those messages land smoothly with your audience, whether it’s an op-ed for top-tier financial press, a blog for a niche trade publication or a keynote speech for an international conference.
Forensic thought leadership: executive bylines, white papers, reports, op-eds and speeches that stake out a point of view on where a technology and its market are heading, backed by evidence.
We report interview-led narratives about the engineers, clinicians, operators and users behind a breakthrough. You’ll have a feature article that wouldn’t look out of place in the New York Times Magazine.
Features, explainers and newsletters that make hard technology legible, written by experienced reporters who have worked for major newswires, business magazines and trade publications.
Selected experience
Right now, we are writing about the technologies reshaping power grids, flight, computing, medicine and money, from prototypes and pilots to full-scale deployment. A selection of recently published work appears below.
Reporting and thought leadership on the energy transition, grid technology, advanced manufacturing, robotics and resilient infrastructure.
Features and analysis on next-generation propulsion, hypersonics, open-fan and unmanned technology, and the engineering behind cleaner, faster flight.
Explaining research-stage machine learning, computer vision, digital twins and data-led design, turning lab work and new tools into stories broad audiences can follow.
Innovation writing on payments technology, cloud and AI in capital markets, reinvention inside large organisations, and how people learn and reskill around new tools.
Evidence-led thought leadership on emerging therapies, precision medicine, diagnostics and clinical technology, from oncology and imaging to psychiatry and new drug formulations.
Human stories
Behind every breakthrough, there’s a person. We help everyone from world-leading scientists to expert machine operators bring context and colour to innovation.
A profile of Veronica Barner, head of R&D for Renewable Energy at GE Vernova, whose childhood in Cochabamba, Bolivia, showed her how a lack of electricity holds back health, education and opportunity. That experience set her on a path into engineering.
Read “This Brilliant Engineer Realized Her Purpose in a Bolivian Town. Now She’s Blazing a Trail for Her Female Peers” | GE Vernova ↗A profile of senior test engineer Michael Mutchler, known across GE Aerospace as “Doctor Dust”, and the painstaking human craft behind dust-ingestion testing and a next-generation test rig.
Read “Out of Thin Air: How GE Aerospace’s Dr. Dust Co-Invented a Next-Generation Engine Testing Rig” | GE Aerospace ↗Speeches
We write executive speeches for leaders setting the innovation agenda in energy, industry, finance and health. From global congresses and ministerial addresses to client conferences, we combine strategic clarity with a human voice.
Selected speechwriting engagements are listed as project credits. Further examples and details are available on request, subject to client permission.
About us
Claritas Editorial is led by Chris Noon, a British writer and editor with more than 20 years’ experience, most of it spent writing about innovation, working with clients across the UK, Europe and the US from London and Barcelona. He reported for Forbes and worked as a foreign correspondent in Latin America, based in Buenos Aires and Rio de Janeiro, before moving into executive communications and B2B editorial work for organisations inventing at the frontier of energy, aerospace, AI, health and finance. Much of the work shown here was produced for clients during his time with the agency FitchInk.
That background is how we work: we get to grips with an unfamiliar technology quickly, interview the scientists and engineers behind it, judge what is genuinely new, and shape it into precise, readable work for demanding audiences, without hype and without losing the detail that makes it credible.
How it works
Organisations Chris has written for and worked with